4over Raises Environmental Awareness in the Graphic Arts Industry
Chicago, IL. October, 2008 — In an attempt to raise awareness about the environment - 4over’s latest campaign - the company reps distributed green stickers at the Graph Expo. The stickers read “I Care 4 Green” and promoted the common goal of the Printing and Graphic Arts industries.
“Each person in the United States uses approximately 750 pounds of paper each year. It’s needless to say that printing industry is one of the largest consumers of paper. We have changed a lot of our business and operational habits toward a more environmentally conscience operation. We would like to promote the environment and make environmentally conscious operations an industry wide habit,” said Zarik Megerdichian, 4over, Inc. CEO.
At the opening day of the Graph Expo 4over reps greeted the visitors and passed out more than 8,000 stickers. The visitors responded well; majority of them liked the idea and wore the stickers on their chest throughout the show. This promotion helped to steer the conversations between the manufactures and printers, sellers and buyers toward a more environmentally driven one. Megerdichian commented, “It is clear that in the past two years the market for environmentally friendly products has been expanding. Our customers are very supportive of this movement and it’s been beneficial to everyone.”
About: Graph Expo The most comprehensive prepress, printing, package printing, converting, mailing and fulfillment and digital equipment trade show in the Americas. 600 Plus Exhibitors, Over 400,000 Net Sq. Ft. of Exhibit Space, 70 Educational Opportunities. (www.graphexpo.gasc.org)
About: 4over, Inc. 4over is the industry leader in print order fulfillment for print brokers and industry professionals. With a state-of-the-art print production facility and superior computer-controlled color quality, 4over has established themselves with a tradition of quality and consistency. (www.4over.com)« Back to Press
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